Our Impact
Since our launch, Baby Love has become the largest diaper donor in Canada. We’re proud to share the progress we’ve made together, and the lives we’ve helped change along the way.
Baby Love by the Numbers
2.5 Million+ Diapers
delivered to families across the GTA since launch
120,000+ Diapers
delivered every month, providing consistent, reliable support families can count on
1.3 Million+ Wipes
distributed to ensure clean, safe care for babies and toddlers
10,000+ Families
supported, reaching caregivers through high-trust, community-based distribution
When Access to Essentials is Reliable, Families Thrive
Our annual partner survey, reflecting the experiences of 3,500 families, shows a simple truth: steady access to essentials strengthens health, stability, and opportunity.
INFANT HEALTH
100% of partner organizations reported stable or improved health outcomes, with 69% explicitly observing fewer rashes and health issues.
“When my daughter came home from the NICU with a severe rash and had to be changed every two hours, the diaper program was a lifesaver. It gave me the freedom to care for her without the added worry of how to afford it.”
- Baby Love Participant, Afghan Women’s Organization
FINANCIAL SECURITY
All participating families were able to redirect savings toward food and essential supplies, including allocating funds towards bills, utilities or rent.
“The support from Baby Love has allowed me to allocate more resources to other essential needs, reducing financial stress. I feel more confident as a mom, knowing I can provide for my baby’s basic needs. This has also given me more time to enjoy and bond with my baby.”
- Baby Love Participant, Abiona Centre
CHILD DEVELOPMENT
100% of families have engaged in more activities that promote positive child development, with 75% being able to spend more time with their children.
“Diapers, wipes, and baby food used to take up a huge part of our budget. Since joining the Baby Love program, we’ve been able to redirect some of that money to other essentials like groceries and rent. It’s made a world of difference.”
- Baby Love Participant, Delta Family Resource Centre
UNLOCKING DAYCARE ACCESS
For parents with children in daycare, nearly 75% of them use Baby Love diapers to meet the minimum requirements for their children to attend.
“A young mom was struggling with her mental health and felt overwhelmed by the pressure of parenting. Affording formula, diapers, and wipes all at once felt impossible, and receiving support from Baby Love has really helped ease that stress and allowed her to care for her child with more confidence and stability.”
- Abiona Centre, Baby Love Parner
PARENTAL MENTAL HEALTH
100% of families reported reduced stress, and 75% of our partners observed parents becoming more resilient.
“Receiving diapers from Baby Love has gifted me an opportunity to prioritize my family and my education. It has been invaluable when sending my children to daycare to ensure that they have diapers for daycare and at home. I appreciate this program so much!”
- Baby Love Participant, WoodGreen Homeward Bound
PROGRAM ATTENDANCE
Nearly 83% of partner organizations report an increase in program attendance when Baby Love diapers are provided, with 100% reporting the diapers have helped them to build trust with families we serve together.
“Before, it was very difficult to encourage parents to come to EarlyON. Since partnering with Baby Love, we’ve seen a 60% increase in families attending EarlyON and develop a genuine interest to support their child.
- TNO, Baby Love Partner